A lot has been talked about the importance and power of public speaking. But do you know it has a marketing benefit too? With the right preparation and a few hacks, public speaking can be turned into a powerful marketing strategy that can help you get your business off the ground and make your name known in your industry.
Today, Mike interviews established public speaker and coach Odell Bizell. Odell shares his take on the marketing benefits of public speaking and the ways to become an effective public speaker, including the mistakes to avoid and the points to keep in mind. He shares 4 effective techniques to master the craft, explaining how to drive engagement and generate marketing benefits for people through public speaking. Learn also about Odell’s path to becoming a public speaker and what drew him towards the profession.
EPISODE 8 [SEASON 2] SUMMARY & HIGHLIGHTS
Explain the marketing aspect of speaking.
Most speakers are good talkers but not good listeners. Listening to your audience gets you content from them– the people you want to speak with, teach or sell. Another mistake people make is not speaking for the audience. You must consider your audience's demographics, interests, and expectations and deliver accordingly.
What are some mistakes people make when speaking to an audience?
Most speakers are good talkers, but not good listeners. Listening to your audience gets you content from your audience itself – the people you want to speak with, or teach, or sell. Another mistake people make is not speaking for the audience. You must consider the demographics, interests, and expectations of your audience and deliver accordingly.
What makes a great business professional great at speaking?
A great speaker can speak to the audience so well that the audience doesn't even have to say anything. This is an achievement one can reach in two ways:
What are some public speaking techniques you’d like to share?
The importance of a good starting presentation: It is best to create shock or excitement in your audience’s minds and draw them to the conversation when starting.
2. Start with a quote.
Start with a quote. Expand on something that makes them go ‘wow’.
3. Drive engagement.
Drive engagement. The more you get people to do something, the better they’re likely to buy. Ask them to sign up somewhere or perform an action when public speaking.
4. Be honest.
Practice complete and utter honesty. Give your audience a choice – to be engaged or not.
Closing thoughts by Odell.
If you want to scale your business and make more money than you ever thought you could, public speaking is a good option. Because it is the only skill that you can buy, rent, and sell.
“Public speaking is performative, but it's not like the performing arts. It's not like acting. It's not like athletics (and) all of those things.”
“Every market has industries that have associations, and everybody that hires a speaker usually is a professional in some form or fashion. All you have to do is find that association, and then you super-serve an underserved association.”
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