ADVANCE: Take Your Next Step with Mike Acker

Ep 10 | The Art & Science of Effective Storytelling with Mark Carpenter [ Season 2 ]

April 18, 2022 Mike Acker
ADVANCE: Take Your Next Step with Mike Acker
Ep 10 | The Art & Science of Effective Storytelling with Mark Carpenter [ Season 2 ]
Show Notes

Do you believe that stories are the best way to get your message across? Maybe you should. Stories are more than just a craft; they're a fundamental part of how we communicate with each other and the world.


In this episode of Advance, we’re joined by author, speaker, and facilitator Mike Carpenter, who discusses all the power and scope of storytelling. They discuss what happens in people's minds when listening to stories and how to put your message across while engaging in storytelling by speaking as much as you have to - not less, not more.


If you think storytelling is only for businesses or brands, there's so much more you need to know about it. Tune in to this episode to have a look into it.

EPISODE 10 SUMMARY & HIGHLIGHTS


Who needs storytelling?

04:39


Stories are beneficial for anyone wanting to make real human connections. It helps people remember more information, more accurately.

Why do people love stories so much?

10:07

Storytelling induces three brain reactions:

  1. Oxytocin increase:

Storytelling increases what’s called the trust hormone production in you, helping them identify with the joy and the pain you describe.

  1. Cortisol increase:

An increase in cortisol means people pay more attention to what you say.

  1. Dopamine

Dopamine, or the feel-good hormone, is released when your audience gets a satisfactory resolution to the end of the story you tell. It helps them remember the information better and feel good about it.

How do you keep your stories just the right length?

18:54

By intentionally crafting your story. Your story is not just a complete narrative start-to-finish of what happened. It's about getting your point or message across to the people listening and engaging them through the story.

QUOTES

07:22-07:42

“Many people will just throw stories out there without really realizing what kind of impact they have. My approach is different. My approach is for a very specific context, I am not against storytelling – I think it's the greatest thing that humankind has created. What I am in favor of is being smarter about it. And that's why I say business storytelling 1.0, in the way we've traditionally used it, is kind of dead... And we have to realize that what we need is better alignment.”

25:04-25:10

“We love stories because we live stories. The stories are our life.”

ABOUT MARK CARPENTER

Mark Carpenter is an author, facilitator, consultant, speaker and serial storyteller. Telling stories since childhood, Mark leveraged his ability into a career in marketing communications and public relations and later as a college professor and corporate facilitator. His storytelling became even more purposeful and effective after researching and writing the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.” 

RESOURCES MENTIONED ON THE PODCAST

CONNECT WITH MARK

LinkedIn

CONNECT WITH MIKE

LinkedIn