ADVANCE: Take Your Next Step with Mike Acker

Ep 12 | Purposeful Relationships and Meaningful Communication With Lisa Morton [ Season 2 ]

May 02, 2022 Mike Acker
ADVANCE: Take Your Next Step with Mike Acker
Ep 12 | Purposeful Relationships and Meaningful Communication With Lisa Morton [ Season 2 ]
Show Notes

The world has changed, and with it, the way people lead. The days of the commanding leader are over. Modern leaders need to be firm but kind, they need to build trust, be open to input from others, and support their team. In other words, they need to be value-driven and effective communicators. This is true of leaders at all levels, from business CEOs to first-time managers. It’s about being a leader for the 21st century.

Join in this episode with Mike and his guest Lisa Morton, who’s the Founder and CEO of Roland Dransfield, as they talk about the essential leadership skills for leaders of today’s times. They stress the importance of holding onto company values and implementing them externally and internally in your organization. They also talk about the importance of authenticity and how to lead yourself forward with it when building relationships.

Listen to today’s episode to learn more!


What is meant by “leaders create leaders”?


The "leaders great leaders" principle says that everybody can be a leader and that we're all leaders in some way. If you propagate the myth that you have to have a certain set of characteristics or personality to be a leader, you're blocking out all the great leaders around you. 

No job is too small for a leader. If you allow your younger employees to lead, you'll realize that they wouldn't distinguish jobs – no job is too small for them.

How do you create leaders with both firmness and kindness of behavior?


By not compromising on your values for even the most well-paying of clients. Continual learning, learning from mistakes and not brooding over them, and imbibing the Japanese art of Kintsugi (you mend something broken with gold - it becomes more beautiful than it was before the accident) would help you become a leader who's both firm in principles and kind in behavior.

How do you communicate your company’s values internally and externally?


Firstly, it's important to understand that no employee would be able to enforce your company's values by mere rote learning - it takes time. The values have to become a part of the organization's DNA; the language used and the activities carried out should reflect them. 

When working with clients, you would want to make sure your team is on board and has been part of the process. It's good to refresh those values.

What advice do you give your clients about relationship-building?

Being authentic. Associate your clients with how they show up in the world around their values. Reminding of legacy and heritage often helps people attune to their purpose and values.

(Full show notes at


Lisa Morton is the CEO and founder of Roland Dransfield, one of the most established communications agencies in Manchester, England. For the last 24 years, Lisa has worked to forge meaningful, lasting business relationships that create both business growth and social impact alongside her team of award-winning strategists, journalists, creatives, digital, and social media specialists. Now with a London office and a partnership with an LA-based agency, of which the founder is a former Roland Dransfield team member, Lisa is continuing to expand Roland Dransfield and explore new paths for growth.